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Requirements:

This course is intended for candidates with a high school diploma or degree in Design, Architecture or Engineering, as well as in non-polytechnic disciplines such as Economics, Communication Sciences or Social Sciences for which polytechnic disciplines can offer a significant contribution to previous professional training.

The training offered by this course is aimed at graduates and professionals interested in acquiring specific skills in the field of Service Design. The maximum number of participants is 30.

To access the selection phase, please fill out the application form at the following link

There are no pre-requisites for application

Presentazione

To deal competitively with the complexity of the production, economic and social models in which we act, companies, public administrations, as well as startups and individual professionals need an expansion of their design, organizational and executive skills.

In this rapidly changing scenario, also the Service Design approach is evolving thanks to the contribution of new trends of research and experimentation, integrating additional extra-disciplinary contributions that are useful in facing increasingly articulated design challenges.

The course therefore proposes an advanced view of the Service Design approach, process, and tools, thus supporting professionals and businesses to adopt a systemic approach that goes beyond the physical and digital singular experience, but includes speculative, strategic, and impact aspects in the design.


Blended
Available seats: 20


Training objectives:

This course provides training that updates the professional skills and tools of Service Design to meet today’s social, economic, and environmental challenges on both the small and large scale. Indeed, the role of the service designer is no longer intended to be limited to designing effective and desirable service experiences, but rather to strengthen its transformative role able to read, interpret and respond to current and future needs through solutions that consider all elements of the system and its impact on different scales.

Over the course, industry experts and qualified lecturers will address some of today’s most hotly debated issues in service design internationally, sharing approaches, methodologies and functional tools for systemic and speculative design, data-driven service definition, and impact measurement.

The course goal is to provide advanced service design skills for anyone who is already working in the fields of design, marketing, and management, anyone who connects to design issues from a human resources perspective, anyone involved in strategic consulting, and anyone who wants to strengthen their entrepreneurial skills.

Luogo

a Milano

Date e orari

7 May. 2025 - 14 Jun. 2025

Durata

52 hours in total (35 hours online + 17 hours in person at the jam event)

Programma

Didactic Modules

MODULE 1 – Service design landscape – May 7 and 10, 2025
The first module introduces participants to the role of Service Design in innovation and transformation processes, reflecting on the evolution of the discipline and its integration with extra-disciplinary approaches.

MODULE 2 – Systemic Design and critical tool design – May 14 and 17, 2025
The second module focuses on the connection between Service Design and system design in order to provide theoretical and design tools capable of analysing and designing complex service systems.

MODULE 3 – Speculative design approaches – May 21 and 24, 2025
The third module explores speculative design approaches useful for the interpretation and development of future scenarios, as well as for anticipating the needs and behaviours that characterise constantly evolving contexts and experiences.

MODULE 4 – Data-driven service experiences – 4 and June 7, 2025
The fourth module explores the design of the digital component of service experiences, focusing in particular on data-driven service models and the interpretation of the same through the application of emerging technologies such as artificial intelligence.

MODULE 5 – Sustainable services & impact assessment – June 11 and 14, 2025
The fifth module explores the theme of sustainability – social, environmental and economic – as a key aspect in the design of service systems and the assessment of the related impacts in the short, medium and long term.

It will be possible to further explore the course topics listed above during an three-day design experience, which will be held in person over a weekend.

DESIGN JAM – Applied service design for systemic change – June 19, 20 and 21, 2025
This module has been designed as an immersive experience aimed at experimenting the systemic and transformative Service Design approach in a practical way, through the application of the contents discussed in the previous modules to a real case.

Day 1 (3h) Exercise launch and scenario building
Day 2 (7h) Service system design
Day 3 (7h) Impact framework and final presentations
The design jam will take place in a suggestive location to experience three immersive days that have an experiential value in addition to the educational one.

Docenti

- Stefano Maffei
Director

- Francesca Foglieni
Technical Director